Marekting Research - Steps, Part 2 | FlashDecks

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11 cards submitted by Anonymous (not verified) on Monday, February 15th, 2021.

Marekting Research - Steps, Part 2

Subjects:

Steps in the marketing research process

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Define the research problem

Step 1 in the research process

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Determine the research design

Step 2 in the research process

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Internal sources and external sources

Secondary research

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Explanatory research, descriptive research and casual research

Primary research

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Information collected directly from respondents to specifically address the question at hand

Primary data

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Generate topics for future studies to create ideas for new strategies or handle a upcoming issue

Exploratory research

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One-on-one discussions with an individual customer

Consumer interviews

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A comprehensive examination of a particular firm or organisation

A case study

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In-depth report where an undercover employee "live among natives" to conduct valuable research and consumer behaviour

An ethnography

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Selling under the guise of doing market research

'Sugging'

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Fundraising under the pretense of doing market research

'Frugging'

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Subjects:

Steps in the marketing research process