"Define the research problem", "Step 1 in the research process" "Determine the research design", "Step 2 in the research process" "Internal sources and external sources", "Secondary research" "Explanatory research, descriptive research and casual research", "Primary research" "Information collected directly from respondents to specifically address the question at hand", "Primary data" "Generate topics for future studies to create ideas for new strategies or handle a upcoming issue", "Exploratory research" "One-on-one discussions with an individual customer", "Consumer interviews" "A comprehensive examination of a particular firm or organisation", "A case study" "In-depth report where an undercover employee "live among natives" to conduct valuable research and consumer behaviour", "An ethnography" "Selling under the guise of doing market research", "'Sugging'" "Fundraising under the pretense of doing market research", "'Frugging'"
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